Are we really living in a “post-feminist” age? Many young women on today’s college campuses appear to have it all—and have it all together. They earn high grades, they’re invited to all the right parties, they’re sexually active, they look fit and on-trend. But they’re hiding a secret. Inside, these smart, liberated, high-functioning women are hurting. They feel immense pressure from peers, male classmates, and the college culture to be perfect. And they are expected to make their pursuit of that perfection look effortless.

If this feels familiar, you aren’t alone. Emerging data reveals that meeting an expectation of Effortless Perfection is taking its toll on millions of young women across the country. They are struggling to develop their identity and achieve their goals during the years they’ve been promised will be the best of their lives. Instead, they’re dealing with stress, loneliness, binge drinking, eating disorders, unhealthy sexual expression, and depression. It’s time to stop this trend: The Effortless Perfection Myth shines a light on what’s really happening using research, historical context, and moving stories of more than a dozen young women—including the author—who have fought through this experience and don’t want you or anyone else to succumb.

This groundbreaking book reveals:

  • Why self-esteem and confidence often falter as you adapt to college life

  • How the Effortless Perfection Myth leads to eating disorders and mental illness (and how to fight back)

  • The twisted effect that hook-up culture has on your relationships

  • What it means to form a sense of self apart from anyone else’s expectations

  • Why it’s crucial to be assertive when pushing back against expectations

The Effortless Perfection Myth exposes the challenging reality of today’s female undergrad. And with increased awareness of Effortless Perfection, together you, your peers, your parents, and college administrators and faculty can combat this silent but pervasive affliction. It’s time to stand confident in your perfection...as defined by you, and you alone. 

Praise for The Effortless Perfection Myth

A much needed roadmap to challenging the damaging and insidious power of the Effortless Perfection ideal. A phenomenal resource for girls, parents, and schools grappling with problems they haven’t had the language to describe until now.
— Soraya Chemaly, acclaimed author of Rage Becomes Her, a Washington Post and NPR “Best Book” Selection
The Effortless Perfection Myth explores and explains unsustainable cultural norms, including resonant stories of young women who are excelling without breaking a sweat, pleasing others at the expense of self-care, kneeling at the altar of evolving social norms, and subordinating dreams for community prescribed expectations. Caralena delivers an invaluable toolkit, offering insights to help navigate and negotiate these dynamics of an eventful college life along with constructive behaviors to build confidence and comfort in one’s own agency.
— Lisa Borders, co-founder & CEO of Golden Glow Media and Former WNBA President
A raw and realistic portrayal of the challenges facing the next generation of women in the digital era of social media pressures, this book is the ultimate survival guide for any young woman entering high school or college seeking self-empowerment. Caralena is a brilliant storyteller and captures the truth and struggles of what it means to be a woman in the modern age—complex, inspiring, and full of hope.
— Larissa May, founder of #HalfTheStory
Caralena Peterson is like an older sister who’s been in the trenches at college and has returned to report what you need to hear. With compellingly personal, frank anecdotes and tremendous compassion and empathy, she demonstrates the many ways that an idealization of Effortless Perfection can damage good people—and offers a roadmap for a way out.
— Leora Tanenbaum, author of I Am Not a Slut: Slut-Shaming in the Age of the Internet
Forget dorm decor: The Effortless Perfection Myth provides the tools and insights young women actually need to combat a daily deluge of toxic messages that make the already difficult process of growing up even harder. With heartfelt candor (and loads of research), Peterson helps readers discover why striving for ‘perfection’ is a waste of time and helps them learn to look inward—instead of outward—to discover the power of rejecting the Myth.
— Julie Scelfo, journalist, former New York Times staff writer, and author of The Women Who Made New York
Our foundation does a great deal of work focused on perfectionism, social media, and the myths we portray for others in our online lives and even our day-to-day lives. Caralena describes these different lives we project as ‘perfect,’ and gives us a clear strategy for leaving those toxic tendencies behind and moving toward a more authentic mode of being. I highly recommend this book for all young adults, especially for anyone struggling with perfectionism or mental illness, or even those who just feel lost on their current path.
— Carli Bushoven, executive director of the Madison Holleran Foundation and Active Minds mental health speaker
While women have grown stronger, as The Effortless Perfection Myth so well documents through stories and statistics, internally they are struggling. Today’s young women are caught between a generation of women who measured their value on being a societally sanctioned ‘good’ woman and a generation of feminists who upped the ante on what was possible. As Peterson shares her personal truths, she inspires each reader to find her own.
— Amy Richards, co-author of Manifesta and Grassroots, producer of Emmy nominated series WOMAN for Viceland, and co-founder of Third Wave Fund
This volume is a rare gift. Demystifying the Myth of Effortless Perfection is the first offering. Analyzing its impact and cultural origins is a priceless second. The third and rarest gift structures the book’s five sections: concrete tools for young women and their allies to control their identities. Bravo!
— Jean O’Barr, PhD, founding director of the Duke Women’s Studies Program (1983-2000)
The Effortless Perfection Myth offers a deep dive into the phenomenon that is so destructive to women’s minds, bodies, and spirits. Peterson dissects the many strands of Effortless Perfection and offers useful strategies to challenge it in service of a more integrated, confident, and authentic self.
— Donna Lisker, PhD, chief of staff for Brown University’s Office of Senior Vice President for Advancement and former member of the Duke University Women’s Initiative Steering Committee by which the term “Effortless Perfection” was coined
Anyone hoping to understand the lived experiences of young women today, whether you are a parent, educator, or mental health clinician, should read The Effortless Perfection Myth. Peterson weaves in powerful narratives from women from a range of backgrounds, emphasizing intersectionality and stressors especially relevant to women in college today. This text should be required reading.
— Sarah E. Domoff, PhD, clinical child psychologist and associate professor of psychology at Central Michigan University
Peterson has put tremendous effort into analyzing Effortless Perfection from all angles, affording readers an opportunity to explore and reflect on this troubling facet of our society that is not often given a spotlight.
— Nancy Redd, New York Times bestselling author of BODY DRAMA
Caralena Peterson’s book is a must-read for young women who want to do big things. Her book helps untangle the societal forces that hold young women back and burn them out as they try to be everything they think is expected of them. She offers a new path that is healthier and more fulfilling, and that ultimately will allow women to rise to power and influence—not as who they think society wants them to be, but as their true, authentic selves. And while the book is written from the young woman’s perspective, it resonates deeply for women of all ages.
— Susannah Wellford, CEO and founder of Running Start
I have been working with teenage girls and parents for over 20 years and have never read a book like this one. It puts you right in the mind of a young woman and the pressure she faces to be perfect in everything she does. Caralena is able to get right to the heart of the matter and offer solutions. Through personal stories, both hers and others’ she has interviewed, Caralena shines a bright light on what females face in today’s world. This is a must-read for teenage girls, young women heading off to college, and parents who want to stay a step ahead of their girls.
— Patsy Mangas, founder of She Rocks the World
Peterson’s work is timely, honest, and well researched—a must-read for young women and their parents. Peterson blasts outdated and often deeply ingrained views about women’s self-esteem, confidence, and assertiveness, sharply admonishing those seeking the unattainable. Reading her work is akin to having that really great talk with your smartest group of girlfriends. Women’s empowerment at its best.
— Peggy Tighe, JD, former president of Women in Government Relations
Caralena Peterson’s book is a much-needed voice for our society’s young women who pressure themselves to appear perfect and for those who wish to support them. The perfectionism trap can be tremendously damaging, and it is fueled by the pervasiveness of social media in this generation. Peterson has broken through the dominant narrative to reveal essential truths that can become lost in the pursuit of success. I wish I had read a book like this earlier in life, and will urge every young woman I know to read this book and internalize its important messages to heart.
— Maria Leonard Olsen, host of “Becoming Your Best Version” podcast and WPFW-FM 98.3 “Inside Out Collective” radio show co-host

Reviews of The Effortless Perfection Myth

In this debut sociology book, Peterson explores the concept of ‘effortless perfection,’ a term that grew out of Duke University’s research into its female students’ needs. The work explains that female college students are constrained by the dual expectations that they will achieve attractiveness, intelligence, and social success without appearing to make any effort toward accomplishing their goals.

Drawing on existing research and her own interviews with college women, the author describes the challenges of self-perception, confidence, cultural expectations, beauty standards, hookup culture, and college social dynamics and explains how they contribute to the contemporary version of Betty Friedan’s ‘problem that has no name.’

Throughout the book, Peterson blends her own story with a broader account of the challenges young women face during their college years. The author concludes that by being vulnerable and rejecting the premise of effortless perfection, women can improve their mental health and college experiences.

Peterson is a thoughtful writer who is well versed in her subject and skilled at incorporating background information—for instance, her explanation of the research that shows people assign negative value to hard work is particularly informative.
— Kirkus
Set to expose the unfiltered reality of the college experience, Caralena Peterson’s groundbreaking new book, The Effortless Perfection Myth: Debunking the Myth and Revealing the Path to Empowerment for Today’s College Women mixes research and historical context with moving stories of more than a dozen young women, including Peterson’s own story, to educate both female undergraduates and their support systems on what’s really going on, how to heal from it and how to create a better experience for future college women.

Peterson’s debut courageously confronts the sexist, pervasive, double-standard-driven lie plaguing women in college: that if you appear effortlessly perfect to others, you will be rewarded with happiness. Drawing on interviews from women college undergraduates, extensive research ranging from Instagram posts to the history of feminist theory, and her own experience as a Duke alumnus, Peterson dissects how ‘the Myth’s promise [is] empty’ and argues that choosing to believe in and to strive toward the appearance of Effortless Perfection ‘is to choose a default option devoid of substance’ that can result in dangerous outcomes—not the least of which is neglecting to think independently.

Peterson’s analysis is ambitious in its attempt to flesh out how young women are manipulated by this ideal of perfection, covering their ‘relationship with self-esteem, confidence, assertiveness, body image, hookup culture, belonging, and mental health’ in meticulous detail, alongside the psychological and physiological effects of adhering to ‘the Myth.’ Crucially, Peterson includes perspectives from Black and LGBTQIA+ students, as well as those belonging to other historically underrepresented groups, to expose the Myth’s ubiquitous presence in the lives of undergraduate women. Although the statistics paint a bleak picture of the aftereffects of perfectionism, this playbook does offer hope: Peterson is confident that raising awareness of how the Myth functions can transform students’ worldviews toward one of ‘individualized agency and empowerment’— ultimately a move away from the expectations of patriarchal society.

Among the strongest advice are suggestions addressing mental health issues and on how to use counter-narratives to the Myth to develop an identity based in authenticity. Though Peterson positions her guide as useful for ‘today’s generation of college students,’ some readers may find its length intimidating; with that said, readers willing to dive deep into its inner workings will come away with the tools and wisdom essential to pursuing the college experience with clear eyes and a balanced, healthy approach.
— Book Life (by Publishers Weekly)